A couple has engagement photos taken in West New York, with Manhattan in the background. Mark Abramson for The Wall Street Journal
The transformation of the Hudson River waterfront between Edgewater and Weehawken, N.J., into a residential community for white-collar professionals is well passed its halfway point, wiping out remnants of the area’s past as an industrial and railroad hub a century ago.
Brokers now consider the area the northern strip of New Jersey’s Gold Coast, as thousands of luxury townhomes, condominiums and rental units have attracted residents drawn by views of New York City and quick access to their workplaces most often in Manhattan or Jersey City.
“I remember Edgewater having some 20 or 30 factories when I was a child,” said Fred Daibes, a developer in Edgewater. “Almost every industrial site has turned into luxury housing. It’s really come a long way.”
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Recreation in Weehawken. Mark Abramson
Although the area might appear to have little space left to develop, there are still a few large parcels in transition. Hess Corp. is in the process of selling a 13-acre decommissioned tank terminal at 615 River Rd.; the company says a deal is pending but declines to elaborate.
In addition, Mr. Daibes’s company is constructing the Alexander, an 11-story luxury residential rental building with 300-plus units that is slated to finish up by the end of the year. The units are targeted at empty-nesters and senior citizens, with on-site amenities including dining, a carwash and dry-cleaning services.
“I’m trying to bring back the classic feel of old Park Avenue” in Manhattan, said Mr. Daibes, who is also developing a 300-unit rental building at 7601 River Rd., across from the Palisades Medical Center in North Bergen.
Construction also has been picking up steam farther south in Port Imperial, the waterfront area in Weehawken and West New York near the Lincoln Tunnel, where several companies are progressing on the remaining parcels of undeveloped waterfront land.
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An old Hess oil tank site in Edgewater that is being sold. Mark Abramson
Miami-based Lennar Corp. has found recent success in selling large luxury condominium units. A 74-unit building, the first of five in Lennar’s Avenue Collection complex, is about 70% sold, said Craig Klingensmith, division president at Lennar Urban, with prices for the one-to three-bedroom units ranging between $800,000 and $4 million.
“We’ve had a nice mix of Russian, Chinese and Indian buyers, and some that are migrating from Manhattan, who’ve either been priced out or had little luck finding something due to the lack of inventory there,” Mr. Klingensmith said.
The second building, currently under construction, will have 103 units. The full complex of buildings is expected to finish in about six years.
With the construction of about 2,000 new townhouses, rental and condo units, Roseland Property, a subsidiary of Mack-Cali Realty Corp. , has now completed about half of its Port Imperial development plan. The firm is currently finishing RiverParc at Port Imperial, a 10-story rental building with 280 units.
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“It’s been a creation of a small city, essentially,” said Andrew Marshall, an executive vice president at Roseland. “We’ve been catching people moving out of the city, but don’t necessarily want to venture farther out into central Jersey.”
Public transportation has been a prime factor to the growth of the area, developers say. The New York Waterway ferry crosses between the Port Imperial/Weehawken terminal and Manhattan’s Midtown/West 39th Street terminal in about 10 minutes.
As each new community has been built, developers have been required to construct new roads and park space. Developers were also asked to provide public access to the waterfront by adding stretches of the Hudson River Waterfront Walkway, a continuous recreational path that will, when completed, run from the George Washington Bridge to the tip of Bayonne.
Some community activists say that more municipal control was needed on the design of the walkway in this area, however.
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“I feel that each developer had too much freedom in designing their portion of the walkway so it doesn’t have a continuous look,” said Ron Hine, the executive director of the nonprofit group Fund For a Better Waterfront. “In portions, you can’t tell what’s private and public. It was a missed opportunity.”
Despite the onslaught of new residents along the waterfront, local officials say there hasn’t been much of an impact on traffic or schools.
“The buildings have come over time and in increments,” said Weehawken Mayor Richard Turner. “The shuttle buses the developers run to and from the ferry terminals and light rail stations have certainly helped with traffic.”
The school district in West New York, which has a total enrollment of about 7,800, has seen a slight increase—perhaps an added 50 preschool and kindergartners—in recent years, estimated Superintendent John Fauta.
Recent development hasn’t been limited to new homes. In addition to new restaurants and grocery stores, a 226-room Marriott Renaissance and a 154-room Marriott Residence Inn are currently under construction, both on top of a parking garage adjacent to the Port Imperial/Weehawken ferry terminal.