STANDING on the corner of 10th Avenue and 33rd Street, opposite the high concrete barrier that surrounds the railyards, it is just possible to imagine what the far West Side of Midtown Manhattan looked like not long ago. There are parking lots and parking garages, a McDonald’s, and a boarded-up Irish pub, and not much else. Car traffic is heavy, and foot traffic is sparse.
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Michael Roth, who is 56 and grew up in Brooklyn, owned a garage a few blocks south in the late 1970s. “During those days,” he recalled recently, “all you had was prostitutes, pimps, more prostitutes, more pimps, drug dealing like you’ve never seen before. It was a horrible place to be.”
Mr. Roth spoke in the past tense because part of the view north from 33rd Street is jarringly different these days. Beyond billboards and tenements, a cluster of high-rise rental and condominium buildings has sprouted in recent years, and more are planned. An area that housed fewer than 5,000 people in the 2000 census now has nearly that many on 42nd Street between 11th and 12th Avenues alone. The new construction, long hoped for in city planning and development circles, has not yet spawned a proper name. But it has begun to feel like a neighborhood.
Mr. Roth, who now owns New York Helicopter Charter, is a happy resident of one of those high-rises, Silver Towers.
“I lie in my bed and I see the Hudson River,” he said. “Sunday morning I see the cruise ships coming in and out. I see the Statue of Liberty. It doesn’t get any better than that.”
Mr. Roth pays $5,400 a month for a one-bedroom apartment on the 52nd floor of Silver Towers, a 1,359-unit rental complex developed by Silverstein Properties. The project, on 42nd Street between 11th and 12th Avenues, began accepting residents last year, and the company’s owner, Larry Silverstein, said it was now 80 percent rented.
Across 42nd Street it faces the Atelier, a 46-story, 478-unit condominium tower that opened in 2007, developed by the Moinian Group. Related Companies and Tishman Construction are completing a 60-story mixed-use tower on the southeast corner of 42nd Street and 10th Avenue that will have more than 800 units, both condos and rentals, as well as a branch of Yotel, the European “pod” hotel chain.
And the Gotham Organization has been working with city government to build 1,225 residential units in a mixed-use project between 44th and 45th Streets and 10th and 11th Avenues.
To the south, on 37th Street straddling 10th Avenue, TF Cornerstone has built three towers — two at No. 505, which opened this year, and one at No. 455, which opened in 2009 — with a total of more than 1,200 rental units. They have joined a handful of older rental buildings, including the 44-story Riverbank West, on 43rd Street, completed in 1987; the 34-story New Gotham, on 43rd Street, completed in 1998; and Mr. Silverstein’s 41-storyOne River Place, which opened in 2000 at 42nd Street and 12th Avenue.
Collectively, the towers form a neighborhood — 10th Avenue and west, from the railyards to the mid-40s — that is not exactly Hudson Yards, since some of the buildings predate the city’s large-scale redevelopment effort around the railyard, and others are outside its scope. It is not exactly Hell’s Kitchen, either, lying in a former manufacturing zone to the west of that district. Its residents tend to be young, in their 20s and 30s, with white-collar jobs nearby in Midtown.
“You see very few gray hairs,” said Enoch Hooper, the owner of Enoch’s Bike Shop, just south of the 37th Street towers on 10th Avenue. He said the area’s seedier side, as Mr. Roth described it, is long gone. But still, before the towers, “there was just nobody around,” Mr. Hooper added. “No reason for anybody to come over here.”
For his business, the area’s relatively poor public transit is a boon. “It’s good for me,” Mr. Hooper said with a smile. “They might buy a bike.”
Inaccessibility is the main downside to living in the area, said Aaron Kaufman, 26, a graduate student in real estate at New York University and an associate at Vicus Partners, a commercial real estate firm in Midtown. Mr. Kaufman pays $2,600 a month for a 500-square-foot alcove studio at Silver Towers, having received two months’ free rent when he arrived in October. Despite certain inconveniences, he says he dreams about closing a big deal soon, so that he can buy an apartment in the area before prices go up.
Prices at the other new buildings in the area are similar, starting around $2,100 for studios, $3,000 for one-bedroom apartments, and $4,000 for two-bedrooms. At the Atelier, one-bedroom condos sell for $650,000 to $1 million, and two-bedrooms are $1.2 million to $1.5 million.
In the neighborhood’s handful of other condo buildings — including 552 West 43rd Street and 529 West 42nd Street, a converted armory — one-bedroom units sell for around $700,000, with two- and three-bedrooms from $1.3 million to $1.7 million.
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Mr. Kaufman, who moved to Silver Towers from the financial district, described the neighborhood as a mixed bag: It took him a while to find places to eat and hang out, he said, but now his list includes Daisy May’s BBQ USA and H & H Bagels on 46th Street, and Ink48, a hotel at 48th and 11th with a rooftop bar.
The subway, at Eighth Avenue or Times Square, is a few long blocks from Silver Towers, but there are many lines from which to choose. And while M42 bus service can be spotty, several 42nd Street buildings, including Silver Towers, run morning shuttle buses across town. Ultimately, he said, his proximity to work, the view and the relatively affordable rent are worth the sacrifice in convenience.
“I think a lot of my young friends, when they come over, they go, ‘Oh, that’s far,’ ” Mr. Kaufman said. “Other people, it’s a big deal, because you don’t walk out and everything’s within a stone’s throw. But that doesn’t bother me, because I’m like, ‘I have a water view; you don’t.’ I can see the George Washington Bridge from my apartment.”
He plans to stay, he said, if he can negotiate a rental agreement similar to his current one.
The extension of the No. 7 subway line will improve accessibility somewhat. It is on schedule to open in December 2013, with a stop at 11th Avenue and 34th Street, said Kevin Ortiz, a spokesman for the Metropolitan Transportation Authority. A planned stop at 10th Avenue and 41st Street was eliminated for budgetary reasons, but the mayor’s office has been seeking money for a study to see if it can be built after all.
City efforts to spur development on the West Side have been extensive. In 2005 the City Council approved the Bloomberg administration’s Hudson Yards plan, rezoning more than 300 acres, including the railyards, between 30th and 33rd Streets, and a vast swath to the north. The plan permits larger-scale residential development in some areas if affordability targets are met, and includes a goal of transforming 10th Avenue into a busy commercial and residential corridor.
The Gotham Organization’s mixed-use development between 44th and 45th Streets, though not part of the Hudson Yards plan, is on city-owned land and was made possible by a rezoning with similar aims. Holly Leicht, a deputy commissioner at the city’s Department of Housing Preservation and Development, said the project would provide 600 permanent units of affordable rental housing, mostly middle-income.
Moreover the development, which Gotham hopes to begin in the second quarter of next year, will include neighborhood-oriented retail, and a replacement for the aging P.S. 51, which stands on part of the site. (There are no other public schools in the neighborhood.) Ms. Leicht said the tallest part of the project had been lowered to 31 stories in response to complaints from neighbors — but that they were eager for stores and affordable housing.
“With so little land left that’s publicly owned in the city,” she said, “to have a project that can have that many affordable units, especially permanent affordable units, is a big impact.”
Melissa Pianko, a vice president of Gotham, which would buy the property for around $35 million as part of the plan, said the influx of residents would engender more neighborhood services and amenities.
Not every development in the area has gone smoothly. A tower planned for the eastern end of the Moinian Group’s property on 42nd Street, next to the Atelier by 11th Avenue, has not materialized; the site has received numerous citations from city authorities for standing water. And nearby branches of a Crunch gym and Starbucks recently closed.
The coffee shop’s demise was “quite shocking and disheartening,” said Ali Jafri, a sales representative at Prudential Douglas Elliman who owns a unit in the Atelier.
Still, Mr. Jafri said he and his wife, who have newborn twins, were optimistic about the area. He cited both the neighboring developments and the building’s amenities, which include a roof deck with a panoramic view, a large athletic facility and a ground-floor nightclub.
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“We saw that it’s not much of a neighborhood, if you will, from a buyer’s perspective,” he said. “But we bought from an investor’s perspective. It has a lot of upside, as we say in real estate.”
Frederick Elghanayan, one of the owners of TF Cornerstone, said a 10,000-square-foot Duane Reade was under construction at 455 West 37th Street, and the company is pursuing restaurants and a grocery store. No. 455 is fully leased, Mr. Elghanayan said, and 505 West 37th is 80 percent full. The company, he added, is in negotiations for a third site in the area, with the aim of creating another residential building.
Mr. Silverstein said he, too, was looking for another property in the neighborhood. It was in 1984 that he bought the land where One River Place and Silver Towers now stand; he said he had spent years weathering bad economies, pursuing rezoning, and waiting to see if development would be viable.
Now, “the whole West Side has come into its own to a degree that’s really very gratifying,” he said. “People now see a neighborhood, a community.”
Joey Egger, 35, a resident of One River Place, moved there from brownstone Brooklyn, which she loved, because her roommate — both are Australian — wanted to experience Manhattan before her time in the United States ran out. Ms. Egger works in digital media for the organization that produces Sesame Street; she says she walks to the restaurants on Ninth Avenue, and to the parkland along the Hudson River. Then there’s her building’s pool and rooftop, which she describes as “fantastic.”
“It’s like living in a hotel,” she said. “It’s a bit weird.”